• ‘Choice’ Allows All Assets To Be Managed In One Account – Stocks, ETFs, Bitcoin, and Gold 
  • Digital Assets Under Custody Have Grown to $1.6BN+ or ~10% of Assets Since Launch Last May 

SIOUX FALLS, S.D., April 6, 2021 — Kingdom Trust, who launched ‘Choice’ last year, is announcing Meltem Demirors, Chief Strategy Officer of CoinShares (CS:ST) has joined the Kingdom Services Holdings Board of Directors to help grow the Choice platform. 

Choice is reinventing the retirement account, enabling users to choose how they plan for and invest in their future. Unlike typical retirement accounts which limit clients to target date or mutual funds, Choice clients can divvy up their retirement savings between stocks, Bitcoin, ETFs, Gold, and so much more. 

An established veteran of digital asset investing, Meltem brings her substantial experience and reach to the team to accelerate the growth and momentum Choice has experienced since launch. 

To date, the Choice extended platform has grown to power over 125,000 retirement accounts, with assets under custody of $18BN+, across more than 20,000 assets.  

“While firms like Goldman Sachs are working on offering bitcoin to only their wealthiest clients, Choice is working on democratizing access for everyone. Since the launch of Choice, digital assets have grown to over $1.6BN of the firm’s assets under custody, highlighting the massive opportunity to bring digital assets to the $34.9 trillion held in US retirement accounts.¹ The majority of incoming client transfers in 2021 have originated from Fidelity, TD Ameritrade, Schwab, and Vanguard, highlighting investors’ growing appetite for choice,” said Meltem Demirors. 

As part of the Board, Meltem will play a key advisory role in broadening reach and access to the platform for clients of all types. 

“Choice empowers people from Alabama to Alaska, with balances big or small, to challenge the arbitrary limits traditional providers impose on how they invest and save their hard-earned money. Having worked with the Choice team over the last year, I have experienced first-hand this team’s dedication to trust, transparency, and the best interests of their clients,” said Meltem Demirors. 

Prior to her current role at CoinShares, a publicly listed digital asset investment firm that manages over $4B in assets, Meltem helped build and grow Digital Currency Group. Meltem has been an outspoken advocate for Bitcoin and digital assets, and has invested in over 250 companies in the industry over the last six years. With a background in the energy industry and corporate finance, Meltem looks forward to bringing her experience and enthusiasm to the Choice team as they work to bring choice to US retirement accounts. 

1. Sourced from the Investment Company Institute, data as of Dec 31 2020. Report can be accessed at

About Choice

Choice is an offering of Kingdom Trust Company, an independent qualified custodian regulated by the South Dakota Division of Banking. It specializes in unique and innovative custody solutions for individual investors, investment sponsors, family offices, advisory firms, broker-dealers, and various other investment platforms.  

With its launch in May of 2020 Choice became the first retirement provider to offer a single account for all client retirement assets, physical or digital, legacy or traditional. Today, the platform powers more than 125,000 retirement accounts, custodies more than $18 billion worth of assets across more than 20,000 unique assets.