Are you one of the 7.1?

If you are reading this, you are likely part of the 7.1 million bitcoin owners who have retirement accounts with dollars in them, but not bitcoin. We were in that situation too. So we built choice and we're on a mission to help the rest of the 7.1 (and beyond) understand their options. Will you join us?

Allow us to introduce 

Digital, alternative and traditional assets side-by-side.

Choice members can trade via Interactive Brokers and Kraken from a single account. Or use cash to buy gold, land and more.

Open Your Account Today  



Stocks, Bitcoin, ETFs, Gold. You choose the mix.

Divvy up your retirement savings between assets you know. You determine the mix. And, you can change it anytime.

Become A Member In Minutes  

Combine all of your retirement accounts via roll-over or transfer.

Want 24/7 access to all of your savings from a single place? We can help. You can roll-over or transfer any existing accounts you may have.

Take Back Control Over Your Retirement Now  





We're backed by Kingdom Trust


Assets under custody


Accounts powered


Assets under custody

Everyday, for more than a decade, we’ve worked with individual and professional clients to provide custody for a myriad of alternative assets. Our focus on service and simple solutions has led to our platform powering more than 125,000 accounts comprising more than 18 billion USD in platform AuC.

Get Started

Still Learning? See our 3 step guide below. 

3 Steps to Tax Advantaged Savings 

How to give your savings super powers 

Retirement has always been boring, or complex, or both. We're on a mission to change that. Whether you end up becoming a choice member or not, you should know you have a choice how your savings are invested. 

Step 1 

Open a 'qualified' retirement account.

There are a few main types of accounts: IRAs and 401(k)s. 401(k)s are from your employer. IRAs don't need an employer, they can be self-directed ('SDIRA'). In the case of bitcoin, what you'll want is usually an SDIRA. 

Step 2 

Add funds to your new account.

You can roll-over existing assets you may have in a 401(k) or other IRA; or start fresh. If you are starting fresh, figure out your yearly contribution limits here.

Step 3 

Your savings now have super powers.

Time to invest! Your dollars are now qualified for tax advantaged treatment - depending on if you chose a Roth or Traditional IRA, you'll either trade with deferred taxes, or no taxable gains.

Next step for choice members: Choose your investments from the choice portal: we're connected to Interactive Brokers for trading traditional assets and for digital assets, we're connected to Kraken. But it doesn't end there, you can direct us to invest your cash in land, precious metals private equity, and so much more.